Drive More Engagement with Interactive Website Features
Use Case: Low Customer Engagement on Website
Problem
A local health and wellness centre was struggling with low engagement on their website. Despite a steady stream of traffic from social media and local search results, visitors weren’t converting into bookings or even interacting with the content on the site.
The bounce rate was high, and the average time spent on the site was well below the industry average. Customers were also not using the inquiry forms or making contact through the website’s basic contact page. Without an easy and immediate way to engage, many visitors simply left without booking appointments or asking about services, leading to missed revenue opportunities.
The business owner knew the website had potential but wasn’t sure what elements were driving visitors away or what could be added to improve user experience and encourage interaction. They needed a way to turn passive traffic into active customer engagement without overwhelming their small administrative team.
Solution
Astra Automation Solutions deployed a range of tools to boost interaction and engagement. First, we added a live webchat widget to the website, allowing visitors to get instant answers to their questions rather than leaving the site. This was paired with an automated response system, ensuring inquiries were followed up immediately, even outside business hours.
We also integrated a text-able business phone number and an auto missed call text-back feature, ensuring that potential leads who tried to call and couldn’t get through were contacted via SMS promptly. Furthermore, we revamped their booking process with an automated appointment scheduling system, eliminating the need for customers to manually fill out lengthy forms or call during business hours to book a service.
Finally, we performed SEO optimisation, improving the website’s loading speed, and restructuring its content to make it easier for visitors to find the services they were looking for, which enhanced the overall user experience.
Outcome
97% Faster Response Times
97% faster response time to customer inquiries, both during and after business hours, thanks to the live chat and text-back features.
40% Increase in Online Bookings
40% increase in online bookings within the first month, driven by the user-friendly automated scheduling system.
25% Longer Web Sessions
25% longer average session duration on the website, as visitors were more engaged and likely to interact with the chat, and book appointments.
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