A roofing company had built its reputation through years of high-quality service, and they had the reviews to prove it.
The company maintained an impressive rating on Google Reviews, but managing reviews across multiple platforms like Yelp and Facebook became a challenge as they expanded. The owner and team were spending hours each week manually responding to reviews, both positive and negative.
While they wanted to acknowledge their customers, they found it hard to keep up with the volume, which in turn was affecting their response times. Moreover, they weren’t capitalizing on these reviews by leveraging them in their marketing efforts.
Astra introduced a review management system that consolidated reviews from all platforms into a single, easy-to-use dashboard. This allowed the roofing company to respond to all reviews quickly and efficiently.
We set up templates for personalised responses that could be sent with minimal effort, and we automated the process of asking satisfied customers to leave reviews on multiple platforms. In addition, we helped them highlight their best reviews in marketing materials and on their website to build further credibility.
Their overall rating improved, with a 0.4-star increase in their average Google review score, thanks to more frequent positive reviews being submitted.
The company experienced a 30% growth in new client inquiries, driven largely by their improved online reputation and knock-on effects this had for their search engine ranking!
The time spent managing reviews decreased by 50%, freeing up the owner and staff to focus more on their core business operations without sacrificing customer engagement.
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