A boutique fitness studio was thriving with local clients, but their entire booking process was being handled manually through phone calls and in-person appointments. They had no website, relying solely on their social media presence to communicate with their customer base.
This manual booking process often led to scheduling errors and no-shows, and potential clients who weren’t following them on social media didn’t even know they existed. They recognised that having a more professional online presence could not only attract new clients but also streamline their booking and payment systems.
Astra designed a sleek, mobile-friendly website for the fitness studio, featuring a seamless online booking system integrated with their payment provider. This system allowed clients to view available class schedules, book sessions, and pay in advance, all in one place.
We also implemented automated email and SMS reminders to reduce no-shows, and the website included an FAQ section to help address common customer questions. In addition, the studio's social media presence was integrated with the new site to capture leads from multiple platforms.
The studio experienced a 35% increase in new client sign-ups within six months, largely from users who found the website through socials.
Over 70% of bookings were made through the website, reducing the time spent on manual scheduling and significantly cutting down on errors.
Automated reminders led to a 25% reduction in no-shows, ensuring that classes were running at full capacity and improving revenue consistency.
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